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Whoever sells you coffee teaches you to extract it: dose, grind, temperature, and that training ends up inside the cup. The game is won one metre further on, in front of the person who has to say yes to a new price, and when you turn around there is nobody standing there.<\/p>\n<\/p><\/div>\n<\/section>\n
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Three things<\/div>\n
How we work<\/h2>\n<\/div>\n
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Whatever we hand you, we run it ourselves first<\/h3>\n
CoffeeStorming is a coffee shop that roasts, open every day in Albenga, with the roaster sitting in the middle of the room. Every coffee and every choice we put in front of you has crossed our own counter first, with paying customers on the other side who keep coming back: over a thousand of them carry our Coffee Lovers Club card.<\/p>\n<\/p><\/div>\n
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The tools we run our own numbers with, opened to the people who work with us<\/h3>\n
Coffee Marketing Pro sits in the house, the business Matteo Borea runs on the profitability of coffee businesses. Pricing, margins and menu design in our own shop are governed by that system, and we open it to our partners.<\/p>\n<\/p><\/div>\n
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The equipment stays your call<\/h3>\n
We do not rent machines out and we do not place them on loan, and that freedom lets us tell you how to choose them, where to get them and who to negotiate with, without tying you to us for years. For an independent coffee shop that is often where the real brake sits.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n
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Who this is for<\/div>\n
We work well with people who have decided coffee should be one of the reasons customers walk in, and still struggle to charge properly for it. With anyone hunting the cheapest kilo of the year the conversation ends early, and that suits us both.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n
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